Nikki Ogorek
NFL SPONSORSHIP
• OVERVIEW
A series of works designed for the NFL 2024-2025 season, which focused on partner sponsorship to reinforce brand recognition and authenticity as the primary ticketing provider.
Client
NFL
Date
Fall 2024
Services
Illustration
Digital Design
Display & Banner Ads
• THE CHALLENGE
As the primary ticketing partner for six NFL teams, digital advertisements were challenged by not only creating a series of work that differentiated our brand from competitors while maintaining consistency across placements, but also incorporating localized team elements to build authenticity in the partnership. Additionally, constraints among IP usage of logos, team colors, and player likeness needed to be accounted for on a team-by-team basis with a scalable solution for all creative.
• THE SOLUTION
A carefully crafted illustration was designed to be used in digital placements featuring varying degrees of localization to accommodate IP rights.
Illustrator and Photoshop techniques were combined to achieve the hand-drawn texture while maintaining the scalability of vector objects. The different instances of the illustration were then integrated into its own Figma library, enabling the team to design efficiently at scale.
• THE RESULT
Instances of the illustrations can be seen throughout the creative suite across a variety of placements with both horizontal and vertical orientations, with the ability to accommodate team colors, language, and messaging.
Specifications for each venue required additional unique sizes for placements, which allowed us to explore other ways to incorporate the player illustration, both digital and print, throughout the venue.
Let's Go Mural, 94"x48", Washington Commanders Stadium.
