Nikki Ogorek
MLB SPONSORSHIP
• OVERVIEW
A series of works designed for the NFL 2024-2025 season, which focused on partner sponsorship to reinforce brand recognition and authenticity as the primary ticketing provider.
Client
MLB
Date
Fall 2024
Services
Illustration
Digital Design
Display & Banner Ads
• SPONSORSHIP
IN-VENUE & DIGITAL
Challenged to design in-venue digital and print placements that could be scaled across 30 teams, we created a bespoke illustration to symbolize fandom.
Hand-drawn in Illustrator to achieve the desired texture, then scaled in Figma using integrated color and logo libraries, placements feature the illustration localized with team colors and branding to communicate team loyalty, lean into team IP, and build brand recognition between the partnership.
Services
Illustration
Event Branding & Design
Environment & Merch
Date
Spring 2024
• EVENT SPONSORSHIP
2024 MLB ALL-STAR
SeatGeek partnered with the MLB to host the batting cage competition at the 2024 MLB All-Star Village. Custom branding was designed to create an immersive environment that lets fans test their skills for a chance to win discounts on their next ticket purchase. The event activation included a co-branded batting cage and tent, stickers, postcards, and mini baseball helmets for fans to take home.
Additional materials were printed for brand ambassadors, including a T-shirt with an illustrated baseball character wearing the branded foam finger illustration from in-venue placements.
Services
Illustration
Event Branding & Design
Environment & Merch
Date
Spring 2024
