A series of designs created for A/B testing on social media to optimize paid social placements. The series of tests includes explorations and variations of assets designed for sports, entertainment, and live events to better understand what digital placements appeal to fans.

The tests explored co-branded opportunities that focus on IP vs non-IP, imagery vs illustrations, and tour vs artist branding. Assets were designed using custom illustrations and branding to communicate various genres of music, illustrated venues, and major sporting events.