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BEYONCÉ
SOUND OF SUMMER

• OVERVIEW

A series of works designed to illustrate and support the study of Beyoncé's groundbreaking introduction to country music and the cultural impact and effects her work brought on the live music and entertainment industry.

The work was designed to showcase her unique blend of genres and highlight key moments in her career, including demographic insight, influence of her performances, and potential collaborations.

To capture how Beyoncé has redefined the boundaries of country music, this piece was inspired by the iconic posters of Nashville's Hatch Show Prints. As a modern take on a classic letterpress design, the work includes Western imagery, a tri-color palette, and a combination of display and slab-serif fonts.

Client

In-house

Date

Fall 2024

Services

Digital Design

Infographic

Social Graphic

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• RESULTS

Beyoncé Stats reached short-term KPI goals by gaining earned media attention and securing three pieces of unique coverage, including USA Today/ The Tennessean, The TicketingBusiness News, and MusicAlly.

Additionally, the article earned two syndications to major news sites, MSN and Yahoo Entertainment, all with a Coverage Quality Score of 8 or above.

3

Earned Media Coverage

8+

Coverage Quality

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• PORTFOLIO

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